Meet our Exclusive Designer

My name is Pooja Deepak Singapuri, I am well known for my creativity and unique ability to be able to translate an idea into an image and eventual product. For as long as I can remember, I have been very artistically inclined and am intrinsically motivated to constantly better my skills. Apart from designing jewellery, I also spend time creating and designing props for our Instagram photography. I am also in-charge of the creative design at D’ Diamond Shoppe® by NLE.

I have been stringing jewellery since 1989 and continue to keep myself up to date with the latest techniques and materials via the means of courses and active comprehensive research. Apart from being a Partner of NEW LIGHT Enterprises, I am also the Exclusive Designer at D’ Diamond Shoppe® by NLE. I have also attended trade missions and am still attending trade missions to several International Diamond & Jewellery Shows around the world.

Being a reputed family run & owned business, we always strive to achieve optimum customer satisfaction. Most of our customers are very comfortable with our way of doing business and buy repeatedly from us, many of which have also written well about us, as seen in the Reviews section. They also recommend their family and friends to us. We sincerely look forward to having a similar relationship with you, your family and friends. Do not hesitate to contact me, should you need any advice pertaining to Diamond/Pearl jewellery designing, re-designing, setting, re-plating, polishing and/or cleaning.